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Natural New Effective

Our Ingredients

We have sourced the most current, forward-looking and effective ingredients we could find.  Key actives in our products are derived from nature, and every ingredient we use has been chosen for its specific tried-and-tested benefit for men’s skin.

All our products are paraben free, sulphate free, microbead free, without synthetic colours and 90% natural.  Also suitable for vegans.

Scroll down to discover more about our ingredients.


Allantoin is an active derived from Comfrey root extract.

Known for many years for its therapeutic action on skin tissue, it is widespread in animal organisms and in plant material. It has been used for centuries in the folk medicine of many countries to promote wound healing. It helps to repair and protect the skin.

Aloe Vera

Aloe Vera is well-known for its healing and rejuvenating properties.

It hydrates and soothes the skin, helping to improving skin texture and feel.

Black Lava

Sourced from volcanic plateau in Iceland, Black Lava helps to gently exfoliate and decongest the skin.


Caffeine is rich in anti-oxidants and has anti-inflammatory properties. It helps to improve hair structure, stimulating hair growth.

Charcoal (Activated)

Deeply cleanses and detoxifies the skin, whilst helping to clear and minimise pores. Leaves skin feeling fresh, smooth and shine free.

Coconut oil

Coconut oil is a powerful moisturiser Vitamin E and three fatty acids: Capric acid, Lauric acid and Caprylic acid. It helps to restore dry skin, strengthening skin tissue.

Corum 9230

Menthol-derived cooling agent.

Provides comforting and long-lasting cooling effects to soothe delicate skin after shaving.


Amino acid derivative naturally occurring in the body that helps to improves volume and feel of damaged hair, whilst smoothing hair follicles.

Fuco Gel

A filmogenic polysaccharide obtained by bacteria fermentation that helps to moisturise, soothe and enhance the skin texture.


Ginseng is a stimulating root used for thousands of years in Chinese medicine. It is high in phytonutrients, anti-oxidants, vitamins and minerals helping protect and stimulate the skin’s metabolism. It helps to stimulate hair growth, improving the health of hair follicles and cells.

Grape Seed oil

Oil extracted from the seeds of grapes and packed with anti-oxidants, including skin brightening Vitamin C. Grape Seed Oil has excellent skin nourishing and moisturising properties.

Green tea

Green Tea helps to protect against oxidative stress, inhibiting the melanin producing enzyme, leaving skin bright and radiant.

Green Tea is also rich in tannins which help to shrink pores and reduce the production of sebum.

Hyaluronic Acid

Hyaluronic Acid is a natural element of skin, present throughout the human body. The power of this ingredient lies in its ability to retain moisture – 1 gram of Hyaluronic Acid can hold up 1000 ml of water.

Hyaluronic Acid is one of the most effective and proven moisturising agents, it offers an array of skin benefits, including reducing oxidative stress and inflammation. It improves desquamation and stimulates epidermal renewal, helping skin to look and feel softer, smoother and appear plumper.

Papaya extract

Brazilian Papaya extract known as Carica Papaya is native to the lowland tropics of South America. It is rich in sugars, minerals, vitamins C and B1, B2 and B3 providing anti-oxidant protection, whilst moisturising, soothing and conditioning the skin


Vegetal yeast ferment from natural sources. An anionic polysaccharide. Forms a breathable film or matrix on skin and hair to protect from the three forms of pollution: atmospheric pollution from the urban environment, UV, and pollution in the home. Protects at a cellular level.

Sea Buckthorn Fruit oil

Sea Buckthorn oil contains over 190 nutrients, phytonutrients, high amounts of vitamins, minerals, anti-oxidants, beta-carotene, plant sterols, trace elements, omegas 3, 6, 9 and 7 making it a powerful superfood that promotes skin health.

Shea Butter

Shea butter is a skin superfood that comes from the seeds of the fruit of the Shea (Karite) tree and is naturally rich in vitamins A, E and F. Shea Butter is incredibly nourising and helps to reduce moisture loss.

Soliberine® NAT

Soliberine® NAT is derived from high-altitude Buddleja officinalis (the butterfly bush). The Buddleja is a hardy plant found in the mountains of China that has adapted to high levels of UV exposure and is high in a group of antioxidants called phenylpropanoids.

Soliberine® NAT is high in these antioxidants helping to protect the skin from harmful Blue Light. It has a strong capacity to neutralise Blue Light-induced free radicals, rogue molecules that lead to premature ageing. Soliberine® NAT also helps prevent photoaging.

Sweet Almond oil

Rich in Vitamin E, monounsaturated fatty acids, proteins, potassium and zinc, besides a number of other minerals and vitamins. Sweet Almond Oil is an excellent moisturiser helping to lock moisture into the skin and prevent blocked pores.

Tazmanian Pepper

Tazmanian Pepper is a natural active ingredient extracted from the Tasmanian Pepper berry, to smooth and reduce skin sensitivity from daily harmful skin elements.

The Tasmanian Pepper (Tasmannia lanceolata) thrives in the mountains of the South eastern lands of Australia. It is a hardy species, tolerating and surviving in cold winter temperatures and surviving on rocky and exposed windy sites.

The Tasmanian Pepper berry contains a powerful active ingredient called polygodial – an effective anti-inflammatory agent.

The berry also contains anthocyanins which are free radical scavengers that protect cells from oxidative damage. The fruit extract has shown to have an antioxidant power 3 X greater than blueberries.

Tea Tree oil

Tea Tree oil is renowned to have antibacterial, antimicrobial, antiseptic, antiviral, balsamic and skin healing benefits.

The Tea Tree is native to Southeast Queensland and New South Wales in Australia and has been used among the original inhabitants of that continent as a cure-all medicine since ancient times.

Tiare Flower extract

Triare flowers are known for their moisturising and healing skin benefits.

Vitamin E

Vitamin E is an excellent moisturiser, rich in anti-oxidants helping to protect skin from environmental stressors.